A book that is never read is as useful as a book that was never written."There are three things that I need each day.
A CEO might consider the days and weeks before a merger some of the tensest times of his or her life! But an employee lower down on the chain probably wouldn't be too thrilled to read about this in a book.īy simply writing about what your market considers thrilling, you can create an exciting book for them, and so keep them reading. What one demographic considers thrilling might not be considered thrilling by another. Your book's target market also has something to do with it. Another way is to add suspense to the writing by making the outcome uncertain. One way is to include anecdotes of others. There are multiple ways to make an inherently slow story more exciting. Related: 5 Ways Your Business Will Benefit From You Writing a Book Many of us mere mortals cannot boast such an exciting life, but that doesn't mean our books have to be boring.Įxciting stories can be written in a boring manner just as "boring" stories can be written thrillingly. From floating on his back on the Amazon River to fighting (and gaining the respect of) a local African wrestling champion, to slumming it in sundry trailer parks for years to remain real, McConaughey's life naturally contains all the elements of a thrilling read. Tell an incredible storyĪnd then there's the fact that McConaughey's life is a wild romp of adventure, filled with more daring feats and tales than most people would experience in several lifetimes. Related: This Is Why Reading Fiction Can Help You Write Better Business Books 4. Add elements that are uniquely you and make people sit up, pay attention and keep reading. Get creative when writing your nonfiction book. And writers of business books and nonfiction can increase the emotional impact of their books by producing something aesthetically pleasing. The lesson here is that writing is an artistic activity. This artistic touch helped keep my interest throughout the story, making me want to keep reading just to get to the next prescription, bumper sticker or note to self! They are an artistically pleasing literary device that recall an epigraph, but McConaughey gives it a unique twist.
But McConaughey added a creative twist, which I thought was genius: Between chapters, he throws in self-created "prescriptions," "bumper stickers" and "notes to self." These prescriptions, bumper stickers and notes to self range from the absurd to the hilarious to the deeply philosophical.
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